Thursday, 11 March 2010
Blog Stats: Do you care?
I am a self confessed stats geek, I have to admit.
Due to my background and experience in websites I was thrown into the world of stats around 6 years ago; First in Covent Garden in my graduate job and then working for the Ideal Shopping TV channel and then of course my fashion business and now our IT company Microbyte. I hit the ground running, I got in at the right time and I was good. I was able to obtain stats, use them and 'exploit' so companies could target their chosen market
....Nothing could have prepared me for blogging.
You see there are all these indexes like Technorati and Postrank which measure your traffic and influence and I simply can't help myself! I get drawn to them like my little baby belle gets drawn to mischief or like Jordan gets drawn to fake tan. It's one of those things.
From the word go I set up stats on my blog using things like Matrix Stats and Google Analytics. So I know I have a fair bit of traffic. But...having a successful Blog is completely different to having a successful website or newspage, I have discovered. Blogs aren’t newspapers. Therefore readership isn’t THE most important metric of what makes a great blog. I recently had this discussion/debate with Sally over at Who's the Mummy who compiles the Tots 100 Index. She feeds my dirty stats habit! Because I am so used to working with metrics on websites I thought the metrics on her index shouldn't be weighted equally but she did actually open my eyes a bit to the world of blogging:
"If a million people read your blog but nobody can be bothered to comment, you’re a great publisher and a great writer, but you’re not a great blogger. Someone might have a tenth of your audience, but if more people comment on that blog, write about that blog, Tweet about that blog, bookmark it to Digg etc, they’re a better blogger than you. Not a better writer, necessarily, but a better blogger"
This is the nature of blogging, it is true. I am reluctant to spend hours and hours on a blog which I do for fun but if you do want it to be popular you do have to take time to learn about Twitter, Technorati, Digg etc and if you then don't get included in certain indexes you shouldn't complain, perhaps? I know some popular bloggers spend hours a day on twitter promoting their articles and socialising but then others don't have so much time on their hands and they also have 'successful' blogs. You have to promote your blog in some way, the internet is a jungle and you won't get seen otherwise. But is it necessary these days to spend so many hours a day on it? What are your thoughts? I know I personally do my blog for fun and for family and friends BUT I have to be honest and say that I do love getting new readers too.