Tuesday, 16 November 2010

Stella McCartney Kids Launches

I remember last year being a bit excited when I heard the news GAP had teamed up with Stella McCartney to launch a range of childrenswear. We searched high and low for the cute tutu for Baby Belle. 

Well we have some even more amazing news for you fashion loving mummys out there...Stella McCartney launched her first kids’ collection last week!

Stella McCartney Kids can be found at http://www.stellamccartneykids.com/.  The fun and modern styles for boys and girls, aged newborn to 12 years, will be available to ship in up to 200 countries.

Stella McCartney comments: "I wanted this first collection to include basic pieces that are comfortable and that address a child’s needs, without sacrificing the fun and carefree elements."

Photo Credit Stella McCartney Kids

Each piece from the Stella McCartney Kids collection which also includes styles that have been adapted and shrunken from the main line; has been given a child's first name.
This Lee Military Jacket is one of my favourites from the range so far, teamed with...

...these Nina Skinny Jeans. They scream Baby Belle!

The website is fun and interactive and has a very colourful playful look to it. There is also a section on there called Playground where kids can have fun and explore various features like downloading wallpapers or partcipate in a drawing game. You can also 'create a look' by uploading a picture of your child and creating an outfit from different trousers and garments. 

They have also released an iPhone application which includes special features such as a mechanical drawing game and the ability to instantly shop and browse the designer’s collections through the online store.

1 comment:

  1. I love how the kids have fun on what they are wearing. Little boys will surely love to wear the Lee military jacket.